But try to talk about it or write about it? Ugggh. 

All these jumbled ideas go round in your head and you can’t figure out how to explain it succinctly and powerfully.

If you can’t articulate exactly what you do, how on earth are your ideal clients supposed to understand?


  • You’re tired of tripping over your words at networking events because you can’t explain what you actually do.
  • Your website (if you’ve managed to get one up) doesn’t come close to expressing the full depths of your work. You know your clients get incredible results, but you don’t know how to explain what sets you apart. You just looked around at a bunch of other websites and cobbled something together, but you know it’s bland and boring, with zero-personality.
  • You’ve spent a load on courses and webinars, but when you try to apply your learning to your business, you just go blank. Because if you don’t know exactly what you do and how you transform people’s lives or work, then how exactly are you supposed to write a sales page/create a lead magnet/start a Facebook ad campaign/create a high end offer?
  • You’re wasting too much time randomly posting on Facebook,  Pinterest and Instagram, with little to show for it. All that ‘hope marketing’ is getting you nowhere.
  • You scroll aimlessly through your newsfeed and feel sucker-punched when you see your ‘competitor’ promoting a product or service just like the one you had in mind – except you haven’t done anything to make it happen because you don’t know how to articulate what you do. Now you’re feeling like the idea is already taken, so you can’t do it anymore because a) hers is bound to be better and b) you don’t want to look like a copycat.

find your voice

It’s time to:

spinning your wheels

wasting money on courses & products you’re not ready to action

floundering around feeling less than or telling yourself this business is never going to fly, when you haven’t even figured out what it’s all about

basing your business on what everyone else is doing

Because here’s the thing…

You cannot effectively market your business and connect with your ideal clients unless you know what you do, who you do it for and what sets you apart

I mean really know it. A deep-down-in-your-core kind of knowing. A stand-up-and-speak-from-the-heart kind of knowing. And you know what? Everything you need is already within you – you just need a little help drawing it out.

Trying to do it by yourself is kinda like being inside a box,
while trying to read the label on the outside of the box.

You’re too close. You can’t see your own stuff. And believe me, you’re not the only one who feels this way.

What would it be like to go from feeling lost and confused (and let’s face it, kinda desperate to make this work), to standing strong in your work, knowing your core message and having a growing tribe of fans who totally dig what you do?

  • You know what to say and how to say it – Your message is clear and it comes from the heart, so blogging, social media, and networking become easier, your engagement goes up and word spreads about your work.
  • You’re working in your zone of genius – You know what sets you apart and how to share it with those who need you most.
  • Your clients value your work AND they’re prepared to pay for it.
  • You’re getting known for work you care about – leading to more clients, more referrals and yep, more money.

Sounds good, right?

Here’s how we can work together :

Start with the Heart

Start with the Heart


This 90-minute, one-on-one session is all about defining the essential elements at the Heart of your Business.

We’ll dive deep into your work, discover what makes your entrepreneurial heart beat, get to know your customer and figure out how to inspire her to take action. Together, we’ll uncover your true zone of genius and find the message you can’t wait to share.

Set the Beat of your Business

Set the Beat of your Business


Once you’re clear on the Heart of Your Business – it’s time to bring get it  beating.

Because if you want to create an impact, you’ve got to make sure that core message pulses through everything you do – from your home page to your about page, your packages, your blogs and your social media and the way you show up in person and online.

Together, we can make that happen…

Done for your website copy

Done for your website copy


You’ve been working on your website copy for a while now – and you know it’s holding you back. You’re tired of making do. There are people out there who need your help. You want to get it done and get it done right.

I work closely with a small number of one-on-one clients, to bring your gifts into the light with website copy that sounds just like you.

Ready to get started?