Become a fan of your back catalogue

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Become a fan of your back catalogue

If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration?

Over the holidays, I spent some time going through my old blogs. I was looking for forgotten gems I could share with a new audience and ideas that I could bring into my forthcoming group programme. I was also hoping to fill a few gaps in my social media calendar for the two weeks I would be away on holiday with my family.

For the first time, I worked systematically through every blog on my site. Yes, some of the early blogs made me cringe (I was so wooden!) and there were several I would tweak or amend, if publishing today.

But I was surprised to discover I had forgotten SO much of what I have written over the past two and a half years.

I found advice I need to implement in my own business – Little snippets of wisdom and smart strategies I have shared and forgotten along the way.

As they say in a Course in Miracles, ‘We teach what we need to learn’. I often tell my clients that ‘Everything you need to know is already within you’. Reading through my back catalogue was a timely reminder to trust my own wisdom and that if I’m going to ask my clients to consider the hard questions, I must also ask them of myself.

I discovered thought provoking questions, that are inspiring new exercises for my upcoming group programme and new writing prompts for my weekly series.

I found a map of my own journey in business – Several blogs took me back to particular points in time and reminded me of the unspoken challenges I was facing that inspired me to write on that subject. It felt good to see how I have learned and grown on this journey.

I began to see my body of work – As I read through the blogs, themes and patterns began to emerge. I felt proud of what I have learned and shared these past few years and discovered many old blogs that I wish to bring into the light. After all, if I need reminding of my own advice, perhaps my readers do too.

The last six months have been tough on a personal level and I came to the end of 2017 feeling quite burned out, uncharacteristically anxious and lacking in inspiration.  I needed to step away from social media for a bit to top up my inspiration tanks.

Becoming a fan of my back catalogue has helped me to reconnect with the power of my work, be reminded of all I have to share and to create a plan for how to move forward in 2018.

It’s also an essential step if you plan to write a book about your work.

The first step in planning out your book is to get really clear on the idea that best sums up your approach and philosophy. Reading through your back catalogue will help you define that big idea, the umbrella under which to plot your content.

If you’re planning to write a book this year, I have an upcoming opportunity to help you get it done. I’ll be sharing all in a Facebook Live in the last week of January. Click here to register your interest


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Christine Sheehy will help you refine your core message, find your authentic voice and show up boldly online, so you can grow your tribe of loyal followers AND your business. She teaches women entrepreneurs how to consistently create engaging content and stand out in a noisy online world, through journalling challenges, messaging coaching, copywriting and intimate writing retreats. Christine writes, dreams (and persistently tries and fails to give up coffee) from a seaside village near Matakana, New Zealand.

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