Last year, a book idea took up residence in my head and refused to leave. It’s like a squatter, moving furniture around in dusty, shadowy spaces, scribbling on the walls and generally making a nuisance of itself. Try as I might to dedicate my time to more...

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often...

SEO - it's so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know...

I once asked a well known television producer where he got ideas for his stories and documentaries. He looked at me quizzically before replying: “Stories are everywhere.” At the time I found his answer slightly maddening. Back then I was a frustrated media lawyer, desperately yearning for more creativity...

Have you ever invested hours of hard work in a project and then had the sickening feeling that you're on the wrong track? The process of creating something new is not always linear. Sometimes we have to put in hours (or even days or weeks) of work to discover that...

There was a time in the early 2000s, when I thought the little corner fruit & veggie shop was dead. Everything was growing bigger and bigger. Giant complexes were popping up filled with the likes of Pak and Save, Kmart or Target. How could the little...

When it comes to your writing, has your inner critic got the driving seat? Are you holding yourself back from saying what you want to say? Are you over-editing, wanting your work to be perfect before you’d consider releasing it to the world. Or are you...