Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you...

There comes a time in every entrepreneur's life when you need to rebrand. But how do you know when the time is right for you? Until recently I wasn’t too bothered about branding. I’m more of a word nerd than a visual person and in the early days...

If one of your goals is to grow your Facebook likes, let me ask you a question: why? Too often, we entrepreneurs get hooked up on the metrics, without really considering what the numbers mean for our businesses. Ever see a Facebook post like this? “My goal...

Have you ever said no to a project you really wanted to work on, because it was getting in the way of your wider dreams? If you – like me – are a multi-passionate entrepreneur, you may find yourself in situations where you’re weighing up multiple projects,...

The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we...

Choosing the right domain name for your business is one of the biggest decisions you’ll make when you’re starting out online. It’s the classic dilemma of the budding entrepreneur - do I create a brand name, or do I use my name as my domain name? “Use...